Today’s leaders are sold a fantasy: growth funnels, content marketing, automation, inbound magic. But in enterprise sales? That doesn’t work.

If your buyers are guarded, the stakes are high, and you’re still tracking “leads generated from blog posts,” you’re already behind.

I help companies like yours build sales enablement systems that actually match your motion — not just your wishful thinking.

My family didn’t have much, so I learned to hustle early — landscaping, babysitting… anything I could do to pay for school sports, gym access, or the mandatory team shoes for my basketball team.

That’s how I learned persuasion, empathy, and positioning before I knew those words.

After college, while selling insurance (I know…), I started writing and testing my own scripts. I didn’t just want to sell — I wanted to understand why people said yes. That curiosity led me to marketing, where I started at the bottom: a temp in a support role at a digital agency.

I worked hard, got results — and got stuck. My performance outpaced my temp status, and I learned the first law of power: never outshine the master.

So I moved on. At the next agency, I was hired as a junior content manager. Within a year, I was running strategy as a Director, closing deals, and sitting at the table with executives. Eventually, I was named President of the company.

For several years, I led marketing and sales strategy for medtech, life sciences, and enterprise service companies — businesses with access-restricted buyers and complex sales cycles. I helped shift the agency’s positioning from video production to full sales enablement — with a focus on behavioral data, content systems, and ROI clarity.

We didn’t care about vanity views. We cared about who watched, for how long, and what they did next. That’s how we landed prestigious clients like Tony Robbins, AAA, and Thermo Fisher Scientific, while creating category leaders like Invitae, CoolSculpting, and Natera. 

When COVID hit, I was newly in the role of President. With most of our revenue coming from video production, we had to pivot — hard and fast. I led our shift to remote-first production and animation, protected every job, and grew our margins from 7% to 42%, all while helping clients sell through the same circumstance. 

That experience taught me how to lead through crisis — and how to rebuild systems that actually perform.

Today, I work behind the scenes with organizations who need to fix or spin up real sales infrastructure — often in B2B enterprise, professional services, or verticals with complex, high-consideration sales cycles.

I realign GTM strategy around your actual sales motion, rebuilding workflows, reporting, and accountability. I’ll help you train and hire better. Then we’ll build playbooks, campaigns, and dashboards that connect the dots and answer business questions.

And I do it without all the fluff. Because sales enablement isn’t theater. It’s architecture.